Enrich & Pitch Custom Marketing App

Enrich & Pitch: From Local Leads to Outreach-Ready Messaging—In One Custom App

Home service businesses move fast. But lead generation workflows are often slow: juggling spreadsheets, browser tabs, and tools that don’t connect. The result is messy data, wasted time, and generic outreach that doesn’t convert.

‍Enrich & Pitch is a custom local business data enrichment application that streamlines the entire pipeline—built for trades like plumbing, roofing, HVAC, and landscaping. It helps teams discover businesses, enrich records, and prepare personalized outreach from a single system, instead of stitching together manual steps.The app integrates with Google Places to collect foundational business data and can optionally deepen profiles using enrichment providers like Outscraper.

Users end up with a structured, consistent dataset that’s searchable and exportable—ready for CRM use, targeting, or campaign planning.Where it really stands out is messaging. With Anthropic Claude integrated for AI writing, Enrich & Pitch can generate tailored pitch copy based on each business profile. That means personalization at scale—copy that reflects real attributes and context, not templates with placeholders.

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For teams who want to automate follow-through, optional integrations like Instantly.ai support downstream campaign execution.Because lead lists can include sensitive details, Enrich & Pitch is designed for security and durability.

It supports field-level encryption, keeps API keys out of source control via environment configuration, and includes an automated backup system to protect your data over time.It can run in a browser or as a desktop-style app for a more focused experience.

Enrich & Pitch is a practical example of custom app development: a purpose-built tool that reduces manual work, improves data quality, and makes outreach more effective.